GetResponse: Best Marketing Automation Software Review 2023

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GetResponse: Best Marketing Automation Software Review 2023

Marketing automation software is one of the most essential tools businesses can use to empower them to run their business.

The GetResponse platform is a comprehensive marketing automation tool that will empower you to run your business more effectively then GetResponse is definitely worth considering.

This powerful platform can help you with everything from email marketing to webinars, and it’s easy to use even if you’re not particularly tech-savvy.

In this article, we’ll take a closer look at what GetResponse has to offer and discuss its most distinguishing features.

GetResponse: Best Marketing Automation Software Review 2022

We’ll also provide an honest review of the pros and cons so that you can decide whether or not it’s the right fit for your business.

You can integrate GetResponse for e-commerce with Shopify, PrestaShop, Magento, and WooCommerce. Users can increase their eCommerce business and sales by integrating with the world’s most powerful marketing automation platform.

To enhance sales growth, it is designed to engage customers across multiple channels.

GetResponse Email Marketing Software Summary

GetResponse: Best Marketing Automation Software Review 2022

Getresponse: Most Important Features

Email Marketing Platform
Email Marketing Platform

It comes with all the nitty-grities you might expect from an email marketing and automation tool like GetResponse. GetResponse has the following features that you should know about:

Drag And Drop Email Editor:

Newsletters and marketing emails can be created easily. The canvas can be edited directly by dragging and dropping content blocks. Add unique elements like images, videos and merchandise to your emails.

Email Automation: 

Email automation features are abundant in GetResponse. Set up drip campaigns, triggered emails, and autoresponders. You can identify your hottest leads with GetResponse automations.

Email Templates: 

There are 120+ email templates included with GetResponse. Create your own design from scratch, save a template for later use, or design in HTML.

Funnel Builder: 

Build complete sales funnels for signups and sales. You can grow your email list and sell more with funnels.

Landing Pages: 

The editor lets you drag and drop elements to build landing pages. With GetResponse’s landing page editor, you can add forms and videos. GetResponse hosts all pages, so you don’t have to worry about hosting.

A/B Testing: 

For any campaign to succeed, it must first be tested. With GetResponse, you can test emails and landing pages using the A/B testing wizard, and the best version will be used.

GetResponse: Best Marketing Automation Software Review 2022


Integration with CRM or eCommerce platforms is easy with GetResponse. Using the GetResponse API or Zapier, you can create custom integrations.

Customer support: 

There is a responsive support team at GetResponse. Support is available 24/7 via email, chat, and a knowledge base.

GetResponse Review: What You Need To Know

Here’s what you’ve all been waiting for. GetResponse’s core features will be reviewed to see if they’re a good fit for you.

Getresponse Email Marketing

Getresponse Email Marketing

It’s easy to create your first email with GetResponse. A lot of thought has gone into the user experience. Creating your first email will take less than 10 minutes, and is very intuitive.

Design your first email with GetResponse

By creating a free account, you can immediately begin designing your email. There are over 120+ email templates available when you click on ‘Design message’. That’s great!

Pre-designed Email Templates
Pre-designed Email Templates

There are seven categories of email templates available in GetResponse. You can educate, promote, and welcome your customers, for instance.

If you like an email template, you can save it and reuse it later under the “My templates” tab.

In the email builder, you begin customizing your email after choosing a template.

There are a lot of features in GetResponse’s email editor, but it doesn’t get overwhelming. Whenever you need an editing option, it is displayed. All in all, it’s very intuitive.

HTML code lovers can start from scratch or an HTML design, but it isn’t necessary. Inside the drag-and-drop template builder, there is also an option for creating custom HTML blocks.

Drag & drop email editor features

Your email’s layout is determined in the layout section. You can effortlessly configure how many columns, primary colors, etc., you want. Blocks of content can be edited mainly by dragging and dropping.

In addition, you can add:

  • Text, Images, and Buttons
  • Youtube Videos
  • Whitespace and margins
  • Shareable social media links, and 
  • Custom HTML

You can save blocks and sections of the email editor and reuse the same elements for headers, footers, and some text/images combos. You can re-use these templates in your next email to save time.

The process of adding images and videos is a straightforward process. Choose from GetResponse’s collection of free stock images or drag and drop your own image!

The video will be embedded when you enter the (Youtube) link in the email.

This is just the beginning… From your online store, you can add products to your email under the eCommerce tab.

If you link with your e-commerce platform like Shopify, the products will appear right there. For an additional touch, you can even add a ‘recommended products’ section.

Getting the most out of your email

All of the email’s components are created on one page. To send it, add subject lines, the sender’s email address, and the appropriate email list.


You can track eCommerce interactions with GetResponse email tracking.


It is possible to track what your readers do after they click on the links in your emails. Google Analytics integration works with both GetResponse tracking snippets and GetResponse tracking snippets.

You can determine which campaigns drive revenue and sales with eCommerce tracking and can substantiate your marketing costs.

GetResponse Email Automation


A GetResponse autoresponder is the building block of automation. Creating the emails is similar to creating a newsletter, but then you trigger them to be sent as autoresponders.

You can schedule email delivery using the scheduling feature. If you prefer, you can send the email right away, after a few hours, or at a specific time and date.

The autoresponder won’t go out on days you don’t want it to, like weekends.

The ‘time travel’ toggle feature is the best. By enabling this option, the email will be delivered according to the recipient’s local time.

Now let’s take a closer look at marketing automation features.

Marketing Automation Tools

Marketing Automation Tools

Marketing automation is GetResponse’s strong suit. Because of the automation workflows, it is a great email marketing platform for SMBs.

It is hard not to fall in love with GetResponse marketing automation when the moment you open the automation menu and see this navigation bar.

Menus like this are marketer’s dreams. Automation templates are available for each of these submenus. Due to our review, I am creating you a ‘welcome’ automation.

Creating a customer welcome automation

In order to welcome my new customers, you’ll need to create automation. As a starting point, you use a pre-made automation template. And after a few clicks, you’ll have something like this or maybe even better than this:

Quite impressive, I must say. You’ll see that majority of GetResponse’s work has been done for you when you zoom in on the automation flow. Changing everything the way you want is easy.

The automation editor has conditions and actions. For instance, when a customer buys something from you (condition), you trigger an email (action).

Sending a welcome email should be your first step. It is unlimited how many emails and conditions you can add.

For this email campaign, I’ve created a flow where my new customers get two emails in two days.

Then, for my convenience, I separate customers who clicked on my email. Once the campaign starts, GetResponse keeps track of all of this automatically. 😍

8.5/10 is my score for GetResponse automation. The possibilities can be overwhelming at first, so it takes a bit of time to become familiar with them.

The power lies in being able to build complete customer journeys once you have done that. Personalize emails, build customer profiles, and create your own automations.

Getresponse Automation Workflows

With GetResponse you can create automation workflows for:

  • Qualifying leads
  • Post-purchase notifications
  • Engagement and retention
  • Triggers for abandoned carts
  • Online courses and webinars
  • Sales promotion, and
  • Marketing through affiliate programs

I have just given a few examples. You can create your own automations with precision by tweaking the pre-built automation templates.

Funnel Builder

Now let’s get started with the funnel builder. Another way to describe a marketing campaign is with a funnel. In other words, that includes forms, emails, SMS, landing pages, etc.

When you create a conversion funnel with GetResponse, you can choose between the following options:

  1. Build your email list (or leads)
  2. Sell products
  3. Promote a webinar

GetResponse offers 17 lead magnet templates to get you started. You can create your funnel once you’ve selected your lead magnet

Guided funnel building is used throughout the entire process. Each step is explained so you don’t forget anything.

GettingResponse, for example, directs you to a thank you page template and reminds you not to forget one. Now this sounds great. Doesn’t it?

How to create a conversion funnel

How to create a conversion funnel
How to Create a Conversion Funnel

You will start by creating a landing page for signups. You can choose a template, tweak your copy, and publish the page.

Next, you’ll create the thank-you page, followed by an email promotion. This is an email you need to send out to promote your new funnel.

Using Facebook ads to promote your funnel is a great idea. Connect your Facebook account with GetResponse and it will work. It’s as simple as that!

Your funnel can be cranked up to maximum conversion by adding more emails, forms, and pages.

In the final step, you get all the information you need to monitor the progress of your campaign.

From the conversion dashboard, you can view signup rates, contact numbers, page views, and success rates. It’s way too easy!

Lead magnet funnels and leads can be created with the Email Marketing plan. You’ll be required to upgrade to a higher plan if you want more features and abandoned cart recovery.

You can design a whole funnel in one dashboard and track essential statistics at the same time. It makes navigating the GetResponse funnel builder a breeze.


Post the COVID outburst; Webinars are the next thing happening. With GetResponse, you can conduct webinars as part of your email marketing campaign.

In addition, setting up a webinar is a breeze.

Once you have selected your title, you need to enter the time, the date, and the duration of your webinar.

You can then select the contact list to which your registrants will be added. Autoresponders can be set up for registrants to receive right after signing up.

GetResponse will create a webinar link after everything is set up to drive people to your webinars.

Getresponse Email Marketing Webinar Dashboard
Getresponse Email Marketing Webinar Dashboard

Keep track of webinar performance, send invitations to your contacts, and manage other webinars.

It was a good experience using the webinar tool. You can keep the audience engaged with its interactive features. Among them are chat, polls, Q&A, and whiteboards.

You can live-share your screen if you want to demonstrate a feature or product. If you have to sell a product, you can immediately add a call to action in the webinar.

Those who already use email marketing and webinars on different platforms will appreciate GetResponse’s ability to integrate both.

Your event’s chat pod and global settings are accessible to you. Event management is done through the GetResponse app. In addition, you can give a webinar on the go with their mobile app.

Website Builder

GetResponse recently added a website builder to their platform.

Using templates or the ‘AI powered builder’, you can build a website. GetResponse’s AI-powered builder creates a personalized website by answering a few questions.

GetResponse Review Website Builder
GetResponse Review Website Builder

Among the other options for building a website are:

  1. Widgets (chat boxes, forms, price tables, etc.)
  2. Website themes and colors, and 
  3. Adding logos and images

You’ll be able to create a decent homepage in just 5 minutes of playing around with the builder.

The builder allows you to edit everything on the page. In addition to changing fonts and text sizes, adding/removing images, repositioning elements, and adjusting padding, you can also change the layout.

Adding and editing pages on the website can be done through a separate menu. You can customize the navigation bars, headers, and footers. If you select a section in the drag-and-drop editor, you will be able to customize it further.

As with the email and landing page editors, the menus look exactly the same.

Landing Page Builder

All Getresponse plans include the landing page builder for free. There are currently 198 templates available in the landing page builder.

In all honesty, I’d stick with the newest 100 templates, some of the older ones look really outdated.

Landing Page Builder
Landing Page Builder

You can start editing your landing page after choosing a template. Compared to the email creator, editing is a different experience.

Text, images, videos, buttons, and other drag-and-drop elements are available in the single-column menu on the right.

In the beginning, I thought that the icons should be labelled. It won’t take you long to figure out what is what and grab the right elements after experimenting with them a bit.

One of my favorite things about the landing page builder is you can design A/B variants of your landing page from the word go.

You can create as many variants and thank-you pages as you like in the top left corner.

Landing page setup

Once you’re satisfied with your page design, you can add settings for SEO, URLs, and email lists.

My favorite part is probably what follows. Your landing pages should be tracked using analytics and web events as you do with your emails.

Tracking landing pages can be done using any analytics platform. All of these are integrated with GetResponse: Google Analytics, Facebook Pixel, Kissmetrics, etc.

It is easy to create landing pages with the landing page builder. There are always some software programs specialized for landing pages with more fancy features.

If GetResponse updated its builder and added more templates, they would be on par with other tools.

As far as landing pages go, I still recommend GetResponse because you can link them to webinars, funnels, and automations.

Other GetResponse features worth mentioning are:

  • SMS marketing
  • Web push notifications
  • Paid ads, and 
  • Livechat

Therefore, GetResponse offers more than just email marketing. You can create complete conversion funnels to convert visitors into customers.

However, the story doesn’t end here. Customer support and pricing plans are important factors to consider when reviewing an email marketing platform. So, let’s start with that now.

GetResponse Customer Support

Live chat and email are two ways to get in touch with GetResponse’s support team. 24 x7x365, they provide live chat support.

If you have any questions about GetResponse’s products, the company offers an extensive help center.

Beginners can get started with the guide. Each feature can be configured and used according to the instructions in the articles.

Then you can improve your marketing automation and email marketing using case studies.

There are 26 languages available on the GetResponse platform. It is possible to contact customer service in a variety of languages.

There is usually a quick respond and are helpful. As of now the phone support is only available with the Max plan, which is a minor downside.

GetResponse Pricing & Plans

GetResponse Pricing & Plans
GetResponse Pricing & Plans

For smaller businesses, GetResponse offers three plans: Email Marketing, Marketing Automation, and eCommerce Marketing.

Their enterprise offerings MAX and MAX2 offer more advanced marketing features and dedicated support.

TRY OUT New Pricing for GetResponse’s FREE Email Marketing plan starts at $00.00, based on the size of your email list of UPTO 500 contacts.

The following is a breakdown of their cost for 1000 contacts

  • New Pricing for GetResponse’s Email Marketing plan starts at $15.58, based on the size of your email list of UPTO 1000 contacts.
  • New Pricing for GetResponse’s Marketing Automation plan starts at $48.38, based on the size of your email list of UPTO 1000 contacts.
  • New Pricing for GetResponse’s ECommerce Marketing plan starts at $97.58, based on the size of your email list of UPTO 1000 contacts.

Getresponse Discount

A yearly subscription already saves you 18%. When you sign up for a 2-year plan, this amount increases to a whopping 30%. 


GetResponse: Best Marketing Automation Software Review 2022

The GetResponse platform integrates with over 170 third party applications. Organizing them neatly on the integrations page is one of their best features.

GetResponse is compatible with:

  • Popular eCommerce platforms like Shopify
  • CRMs
  • Payment gateways
  • Using social media applications
  • Builders for landing pages and popups
  • Conversion tools

You can also use Zapier to connect GetResponse with your own integration using the GetResponse API.

Getresponse Pros And Cons

Comparing GetResponse pros and cons will give us a better understanding of how it fares.

Pros: Our Favorite Features
  • Scalable, supports both small and large businesses
  • Conversion funnels and landing pages included
  • Creating webinar funnels
  • Large collection of templates
  • Advanced marketing automation features
  • One month free trial without credit card
  • 24x7x365 chat and email support
Cons: Room For Improvement
  • If you cancel an annual plan, you won’t get your money back
  • There are some good landing page templates, but some seem outdated

Getresponse Email Marketing Alternatives

It is true that GetResponse has many competitors. What makes Getrespones different from other marketing tools? Alternatives include:


Small and medium businesses will find SendinBlue to be a good choice, but enterprises may not. The price is reasonable. In most cases, the tools will be sufficient for most users but compared to GetResponse, its features are limited.

There is a free plan offered by both companies. GetResponse is free up to 500 contacts, while Sendinblue is free up to 300 emails per day.


The ActiveCampaign service combines marketing automation with sales CRM. The automation features of ActiveCampaign are more powerful, and the pricing is similar.

Aside from email, forms, and landing pages, ActiveCampaign offers lead scoring, messaging, SMS, and chat.


With MailerLite, you can send emails at an affordable price. Mailerlite offers better-looking templates and is cheaper than GetResponse. There are fewer features than GetResponse, for instance no webinars.

GetResponse in a Nutshell: Is it the right fit for you?

Congratulations on having reached the end of our review. Having the right email marketing tool that is powerful and fits your business needs is crucial. 

Online marketing software such as GetResponse meets the requirements for being powerful and effective. Based on our score, here’s what we think. Scores are on 5 point scale.

  • Ease of Use: 4.25/5 ⭐
  • Value for Money: 4.25/5
  • Editor and templates: 3.75/5
  • Functionalities: 4.5/5
  • Email Automation: 4/5
  • Customer service: 4/5
GetResponse: Best Marketing Automation Software Review 2022

Name: GetResponse Marketing Automation Software

Description: Online marketing software such as GetResponse meets the requirements for being powerful and effective

Currency: USD

Application Category: Automation Software

Author: Black Fridays Best Deals

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